Today, we are announcing the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms to help advertisers use their first-party signals to collaborate with Amazon Ads unique signals.

Continue ReadingPlan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available

When I speak to large-scale AWS customers about their challenges and concerns, the conversation often turns to the topic of multicloud. Whether by intent or by accident, these customers sometimes

Continue ReadingAWS and Multicloud: Existing capabilities & continued enhancements

I’m always amazed by the talent and passion of our Amazon Web Services (AWS) community members, especially in their efforts to increase diversity, equity, and inclusion in the tech community.

Continue ReadingAWS Weekly Roundup: Llama 3.1, Mistral Large 2, AWS Step Functions, AWS Certifications update, and more (July 29, 2024)

Today, we are announcing the availability of Llama 3.1 models in Amazon Bedrock. The Llama 3.1 models are Meta’s most advanced and capable models to date. The Llama 3.1 models

Continue ReadingAnnouncing Llama 3.1 405B, 70B, and 8B models from Meta in Amazon Bedrock

Last week, AWS Heroes from around the world gathered to celebrate the 10th anniversary of the AWS Heroes program at Global AWS Heroes Summit. This program recognizes a select group

Continue ReadingAWS Weekly Roundup: Global AWS Heroes Summit, AWS Lambda, Amazon Redshift, and more (July 22, 2024)