Since 2018, AWS DeepRacer has engaged over 560,000 builders worldwide, demonstrating that developers learn and grow through competitive experiences. Today, we’re excited to expand into the generative AI era with AWS Artificial Intelligence (AI) League.

This is a unique competitive experience – your chance to dive deep into generative AI regardless of your skill level, compete with peers, and build solutions that solve actual business problems through an engaging, competitive experience.

With AWS AI League, your organization hosts private tournaments where teams collaborate and compete to solve real-world business use cases using practical AI skills. Participants craft effective prompts and fine-tune models while building powerful generative AI solutions relevant for their business. Throughout the competition, participants’ solutions are evaluated against reference standards on a real-time leaderboard that tracks performance based on accuracy and latency.

The AWS AI League experience starts with a 2-hour hands-on workshop led by AWS experts. This is followed by self-paced experimentation, culminating in a gameshow-style grand finale where participants showcase their generative AI creations addressing business challenges. Organizations can set up their own AWS AI League within half a day. The scalable design supports 500 to 5,000 employees while maintaining the same efficient timeline.

Supported by up to $2 million in AWS credits and a $25,000 championship prize pool at AWS re:Invent 2025, the program provides a unique opportunity to solve real business challenges.

AWS AI League transforms how organizations develop generative AI capabilities
AWS AI League transforms how organizations develop generative AI capabilities by combining hands-on skills development, domain expertise, and gamification. This approach makes AI learning accessible and engaging for all skill levels. Teams collaborate through industry-specific challenges that mirror real organizational needs, with each challenge providing reference datasets and evaluation standards that reflect actual business requirements.

• Customizable industry-specific challenges – Tailor competitions to your specific business context. Healthcare teams work on patient discharge summaries, financial services focus on fraud detection, and media companies develop content creation solutions.
• Integrated AWS AI stack experience – Participants gain hands-on experience with AWS AI and ML tools, including Amazon SageMaker AI, Amazon Bedrock, and Amazon Nova, accessible from Amazon SageMaker Unified Studio. Teams work through a secure, cost-controlled environment within their organization’s AWS account.
• Real-time performance tracking – The leaderboard evaluates submissions against established benchmarks and reference standards throughout the competition, providing immediate feedback on accuracy and speed so teams can iterate and improve their solutions. During the final round, this scoring includes expert evaluation where domain experts and a live audience participate in real-time voting to determine which AI solutions best solve real business challenges.

• AWS AI League offers two foundational competition tracks:
  • Prompt Sage – The Ultimate Prompt Battle – Race to craft the perfect AI prompts that unlock breakthrough solutions. whether you detect financial fraud or streamlining healthcare workflows, every word counts as they climb the leaderboard using zero-shot learning and chain-of-thought reasoning.
  • Tune Whiz – The Model Mastery Showdown – Generic AI models meet their match as you sculpt them into industry-specific powerhouses. Armed with your domain expertise and specialized questions, competitors fine-tune models that speak your business language fluently. Victory goes to who achieve the perfect balance of blazing performance, lightning efficiency, and cost optimization.

As Generative AI continues to evolve, AWS AI League will regularly introduce new challenges and formats in addition to these tracks.

Get started today
Ready to get started? Organizations can host private competitions by applying through the AWS AI League page. Individual developers can join public competitions at AWS Summits and AWS re:Invent.

PS: Writing a blog post at AWS is always a team effort, even when you see only one name under the post title. In this case, I want to thank Natasya Idries, for her generous help with technical guidance, and expertise, which made this overview possible and comprehensive.

— Eli