Google Cloud and Flipkart have partnered to help the Indian e-commerce company with innovation and its cloud strategy.

Flipkart, founded in 2007, has a registered customer base of over 400 million and offers over 150 million products across more than 80 categories. It claims to be one of India’s leading digital commerce entities.

Flipkart stated that it will scale on Google Cloud’s infrastructure to reach more customers. This will help the company deliver robust app access and performance, even during peak purchase seasons with heightened traffic. It will also build new products on the Google Cloud, helping it to expand into new markets in India.

The e-commerce company is also set to deploy Google Cloud’s data analytics and machine learning technologies, to help it better analyse traffic and transactional data, discover real-time insights into customer purchasing and shopping behaviour, and identify trends and patterns with increased demand.

Lastly, Flipkart will advance productivity and collaboration globally with Google Workspace. It aims to expand the tech giant’s platform to improve employees’ experience and connections.

“Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda,” said Jeyandran Venugopal, chief product and technology officer at Flipkart. “We are excited by Google Cloud’s unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth.”

Flipkart hopes that the partnership will propel it into its next phase of growth and advance its vision of onboarding India’s next 200 million shoppers and thousands of sellers.

“Flipkart’s growth in India has been powered by its digital-first strategy and forward-thinking approach to cloud technology,” said Bikram Singh Bedi, managing director of Google Cloud India. “As the company continues to scale and grow its e-commerce platform, we will work together to drive technological innovations and help Flipkart drive breakthrough businesses in the future.”

The news comes after Google Cloud recently invested in a new office in Pune, India. It said last month that it aims to open the location during the second half of 2022 and has already begun hiring for new positions. The teams located at the new office will help build advanced enterprise cloud technologies in collaboration with global engineering teams and deliver product and implementation expertise for digital transformation.​​